Visual Communication Platform Whitepaper

C-Suite, Directors & VPs

Communicate efficiently and inspire employees to do their best work and boost ROI.

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Motivating a remote and disengaged workforce

Fostering two-way communication to promote trust and transparency

Creating an effective way to share knowledge across departments

Making high-level strategy tangible to clients and customers

Finding cost effective and intuitive technology that works across your company

Landing your messaging in a time of information overload

Virtual all-hands presentations

Back-to-back Zoom meetings

Blasting an announcement via email

LinkedIn posts that fail to gain traction

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%

employees

63% of employees want daily updates from leadership

McKinsey

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%

employees

74% of employees have the feeling they are missing out on company news

Tribal Impact

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%

employees

72% of employees don’t have a full understanding of their company’s strategy

IBM

Practice transparency with personalized company videos for employees, customers, and the public.

Create videos to highlight company wins and motivate your workforce.

Create face-to-camera videos on LinkedIn that positions you in your industry

Cut down on meeting time and opt for videos to relay information fast and efficiently.

We have developed a great number of videos using Powtoon. Not only is it easy to use, but it can also produce high quality content. With the vast number of templates, the possibility is almost limitless!

Senior ExecutiveCorporate Development DivisionFinance Accreditation Agency

Sales

Engage more prospects, shorten your sales cycle, close more deals, and increase revenue with personalized sales videos.

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Standing out in a crowded inbox requires some real creativity

There’s been more pressure to close deals

Tailoring messages to each prospect is essential, but mind-numbingly boring and time-consuming

You’re having a hard time fostering rapport and pitching remotely

Gone are the energizing days of building relationships in person, replaced by draining video calls

Cold emailing/Cold calling

Conference booth presentations

Paying agencies to create videos that go outdated within 6 months

Templated scripts that aren’t personalized

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%

companies

Companies that use video gain 66% more leads per year

Optinmonster

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%

consumers

8 out of 10 consumers purchase an app or SaaS product after watching a video

Wyzowl

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%

time

Up to 30% of a sales agent's time is spent reporting, rather than selling

Forbes

Create videos at scale by easily tailoring videos for different industries and clients.

Produce branded videos throughout the sales cycle to engage at every step along the way.

Offer visual recaps of meetings to share key takeaways and follow up with leads.

Capture product demos that address a prospect’s concerns, providing tangible solutions to their unique needs.

With Powtoon, we can reuse templates to save time and create personalized sales materials. So now we create more videos in great quantity.

Corporate Sales ManagerUnilever

IT, Security and Procurement

Leverage the power of video to share knowledge and cut down on the endless flow of support tickets.

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Providing security compliance training people want to watch

Too many IT support tickets for problems that can be easily avoided

Ensuring company-wide adoption of new tools and platforms

Remote digital transformation

Limited visibility across suppliers

Scaling data across an organization

Working through endless IT tickets via phone, Zoom, Teams, or Slack

Relying on online compliance videos that have too much or too little information

Detailed emails that go unread

Remote meetings with stakeholders and suppliers across regions and timezones

0

%

employees

48% of employees are less likely to follow safe data practices when working from home

Tessian

2.3

$

Spend

Global DX spend by 2023 is projected to be $2.3 Trillion

Statista

137

k

Work

Remote work has increased the average cost of a data breach by $137,000

IBM

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%

workers

76% of remote workers say working from home would increase the time to identify and contain a security breach

IBM

Cut the number of support tickets by creating short video tutorials for IT FAQs.

Create compliance training courses and videos that are engaging and meet company branding standards.

Roll out new software with explainer videos instead of text-heavy emails.

Drive transparency and DX with data democratization.

In our yearly global hackathon, our teams used Powtoon to create short videos to pitch their innovative ideas to our panel of judges in a visual and engaging way. Powtoon added lots of energy to our hackathon.

Innovation ManagerNICE

HR

Build a strong company culture that employees will love throughout the full employee lifecycle — from hire to retire.

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Creating a remote culture that engages and motivates employees

Recognizing and developing top talent and organizational commitment

Being recognized as a great place to work

Recruiting, onboarding, and retaining the right employees

Remote happy hours that go unattended

Endless emails that remain unopened

Text-heavy job specs that do not attract the right candidates

Static documents

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%

employees

2/3 of employers say that maintaining employee morale during COVID-19 has been challenging

SHRM

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%

employees

41% of employees say that they don't feel connected to colleagues when working remotely

Gartner

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%

professionals

61% of HR professionals believe that upskilling will be very or moderately important during the pandemic

McKinsey

Onboard remote employees using video to help with information overload.

Build brand-proof videos that can easily be customized per location.

Implement video-centric transformation and change management programs that turn employees into change agents.

Showcase D&I with fun visual content that foster belonging.

We wanted engaging content where we can create short, targeted videos to use as part of a blended learning approach to various strategic initiatives, as well as leadership and professional skill development.

Director of People DevelopmentFootlocker

Learning & Development

Use interactive video to avoid information overload and keep employees engaged throughout the training process.

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Creating engaging training materials at scale

Training remote workforces across time zones

Upskill employees remotely

Zoom trainings that result in endless technical issues

Long PDF manuals that go unread

Expensive and difficult to use video creation software

Buying courses externally that aren’t branded

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%

leaders

95% of learning leaders say since the pandemic, L&D has changed forever

Fosway Group

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%

productivity

Digital learning increases productivity and speeds up the learning process by 15%

Towards Maturity

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%

developers

74% of talent developers say they plan to make program changes to accommodate Gen Z employees

Create effective, customizable videos fast for personalized training, no matter the role.

Design microlearning or courses that are fun and relay information in a visual way.

Easily create onboarding and talent development programs to bridge skill gaps.

An intuitive, branded interface that easily plugs into your existing LMS/LXP.

Required employee training can be very tedious and not very effective. Animation can help deliver a powerful message in an engaging way. Also, with short turnaround times, the ability to put something together quickly is really appealing.

Training ManagerMaximus

Operations

Break down silos and align your organization with visual communications.

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Remote working makes it difficult to communicate effectively

Needing to create company-wide solutions on a budget

Managing a global supply chain

Sharing information about operating procedures and environmental communications

Emails

Phone calls

Slack and Team messages

LMS systems

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%

workers

23% of remote workers say they work longer hours than they would on-site

CoSo Cloud

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%

meetings

12% increase in meetings with clients compared to before the pandemic

Forbes

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%

workers

Over 67% of remote workers are interrupted or talked over in online meetings

Jabara

Communicate quickly across the organization with explainer videos for the adoption of new planning, procedures, and tools.

Company-wide, visual updates regarding policy, regulations & work-life balance.

Revolutionize the learning experience by ensuring that all training can be done easily and electronically.

Ensure employee success in assessments, on the floor & overall performance.

Powtoon's cheerful content lets me create truly inspiring videos.

Procurement ManagerUnilever

Internal Comms

Build an open line of communication to keep employees connected, even when remote.

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Reimagining company culture for a remote workforce

Creating virtual water coolers to foster open communication and collaboration across teams

Balancing the push for productivity with caring for employee well-being

Diversity and Inclusion has never been more important to address in communications

Email newsletters

Slack and Teams messages

Long all-hands meetings

Overlooked intranet posts or emails

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%

employees

41% of employees are likely to work remotely at least some of the time following the pandemic

Gartner

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%

isolation

The biggest challenge facing employees during the pandemic is isolation

HR Executive

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%

professionals

Only 40% of internal comms professionals believe that employees understand “well” or “very well” the contribution they’re making to their organization’s strategy

H&H

Create alignment across departments by sharing video updates and highlighting wins both big and small.

Foster a remote culture and organizational commitment by sharing company news that people want to watch and engage with.

Develop branded content according to corporate design guidelines while providing lots of creative opportunities.

Help employees retain important information all while boosting employee morale.

Powtoon gives our managers an easy tool to create high-end videos that are in accordance with corporate design guidelines with templates that provide lots of creative opportunities.

Head of CommunicationUNIQA

Marketing

Drive higher engagement, increase sales, and make everyone stop and take notice.

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Continuously producing fresh content to scale

Engaging and nurturing leads across multiple platforms

Tailoring marketing materials to a wide range of target audiences

Ensuring consistent branding for all marketing materials

Measuring success and value from new content

Being responsible for both internal and external communications

Overpaying a creative agency to do it all for you

Hiring video freelancers to execute your vision

Using expensive, time consuming video tools

Producing “Good enough” marketing videos that fail to deliver on KPIs

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%

consumers

87% of U.S. consumers and 80% of UK consumers say they're consuming more video content during the pandemic

Global Web Index

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%

marketers

64% of marketers intend to invest in digital video in 2020

Advertiser Perceptions

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%

traffic

Video will encompass 81% of all internet traffic by the year 2021

cisco

Easily create video content at scale while sticking to brand guidelines, all in one secure place.

Create customizable templates with animated characters to fit unique target audiences which can be optimized for ads across all social media platforms.

Explainer videos to highlight products and features, video eBooks, interactive presentations, and more to help sell your vision.

Face-to-camera video storytelling to engage users.

Powtoon allows me to produce creative content, while eliminating the need to purchase expensive equipment and software.

Global Content and MessagingDell

Support & Success

Set your customers up for success, with video as their guide.

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Explaining processes over text or phone is tedious and time consuming

Fostering strong relationships with users to reduce churn

Customers don't always follow directions — leading to confusion and negative association with your product

Users expect instant access to solutions

Difficult to provide support in other languages

Email and chat threads

Time-consuming video calls

Text-based support articles

Repetitive onboarding

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%

companies

87.5% of companies plan to grow their CSM teams during these challenging times

Gainsight

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%

contact centers

While pre-outbreak only 10% of call center employees worked from home, going forward, 71% of contact centers will be remote

AWS

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%

hold times

For customer service teams, hold times have increased by as much as 34%

HBR

Easily create support videos — like product walkthroughs and tutorials — to relay relevant information.

GIFs are a fun way to keep customers paying attention, every step of the way.

Engage customers with personalized videos at scale.

Created branded content to build a bond between the user and the company.

Powtoon offers new ways of communicating in a fun and catchy way, outside traditional channels.

Tillotts

What Is Visual Communication?

Make visual communication a company-wide practice, and set everyone up for success. Find out how:

TALK TO A
POWTOON
BUSINESS EXPERT

What Is Visual Communication?

Make visual communication a company-wide practice, and set everyone up for success. Find out how:

TALK TO A POWTOON BUSINESS EXPERT

TALK TO A
POWTOON
BUSINESS EXPERT