Why Video Bios Are Perfect for Small Businesses

Read Time: 4 minutes

Video bios offer small businesses and enterprises a unique and powerful opportunity to engage with potential clients and employees using dynamic imagery and emotionally-resonant content. These types of professional bios allow you to introduce yourself, your team, and your company to the world efficiently, which is increasingly important in an age when video content is becoming more and more popular.

These videos present an authentic representation of who you are as a business, and are a powerful tool that can boost your marketing strategy. That way you can show your clients your values and goals with an engaging video rather than showing them long, uninteresting text. As technology continues to advance, videos offer a creative way for smaller companies to showcase themselves on their website or social media channels.

An About Us Company Video Attracts Both Customers and Job Applicants

Bring your brand and business to life with an “About Us Company Video”. A small business needs to capture the attention of both potential clients and job applicants to sustain growth during its early years. An “About Us Company Video” can help provide information about the company’s culture, values, mission, goals, and most importantly its unique offerings. Additionally, they are an excellent way to showcase employee stories, highlighting the hard work and dedication of each member of your team. These types of corporate videos have been proven to be successful video marketing strategies for lots of enterprises.

For customers, such professional bios offer a great way to learn about who is behind the scenes at your business. This can be especially important for small businesses that don’t have a lot of online presence or advertising budget. These short company bios offer a personal introduction to a company and can be easily uploaded to the company’s website, Instagram, or LinkedIn account.

For job applicants, a company bio provides an easy and informative way to find out about the company’s culture, work environment, and accomplishments as well as what skills it takes to become a successful member of the team. By sharing insight into how your current talent views their work and roles within the organization companies can showcase their valuable skills. This can help potential hires decide if they have got those skills as well and would be a good fit for your business before committing to a job application.

(Tip: This type of video content can also be useful for employee training and onboarding.)

Video Improves Every Employee Bio

Employee bios are personal bios of the people who work within your company. They allow customers and job applicants to get an idea of who works at the company and what their roles are. Such videos can highlight job titles, and years of experience, or even include testimonials. They give potential customers and job seekers a glimpse into the company culture of the organization, allowing them to make more informed decisions about whether or not they want to do business with or join your company.

True, you don’t need a professional video to showcase the biographies of your team members, but they can be more effective than other types of content for several reasons. They include the following:

Bio videos provide a more engaging way to connect with your target audiences. Audience members may be more likely to watch an animation than to read text or look at static images. Engaging videos can help you reach and pull in more potential customers or work applicants, resulting in better customer/employee acquisition rates.
These videos give customers and applicants an inside view of the people who work within the organization. Rather than just reading about your team’s qualifications or background, the video allows viewers to get a glimpse into what makes each unique. This gives viewers a sense of trust in the company, which then leads to increased loyalty from both customers and applicants alike.
These short bio videos can be part of a larger company culture video and used to highlight a company’s culture and values. Use these types of corporate video styles to show off what kind of environment they will be working in should they decide to join the business or become a customer.

If you’re not sure how to use video to introduce your team members, make a list of other companies in your field and check to see if they offer any video staff bio examples on their sites or social media platforms. Have a look at staff bio examples like these and gain inspiration for your next company video!

A Corporate Video Can Optimize Branding

Establishing your brand is key to differentiating your organization from the competition. A corporate video or brand video for your small business can help you achieve this goal by telling your story and showing off your team’s personality.

Be aware, the visual elements that represent a company (such as logos, color schemes, etc.) can significantly contribute to branding. Creating such corporate videos gives you the chance to include branded visual elements which will reinforce your company’s message. Music is a powerful tool when it comes to corporate videos, as it helps convey the tone of your business, so make sure to choose wisely.

Easily Generate Bio Videos for Your Small Business With Powtoon

If your business is small, odds are good you don’t have a large video production budget. Luckily, you don’t need one. With Powtoon’s templates, you can easily create award-winning bios for your marketing, customer support, or recruitment strategies without spending more than you can afford. Get started for free today!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!