What’s Trending on Shorts? 5 Epic YouTube Ideas for 2025

Read Time: 4 minutes

YouTube Shorts is essentially YouTube’s answer to TikTok. Social media marketers and business owners should keep in mind that, while video content in general is quite popular on the internet, the types of video content that perform well on one platform may not be ideal for another. This is partially due to the fact that the ideal length for a piece of video content on one social media platform may not be best for video content on another platform.

TikTok has been the go-to app for short-form video in recent years. YouTube, on the other hand, has been a platform where marketers may benefit from uploading longer videos. However, YouTube has also gotten into the short-form game with Shorts. Like TikTok videos, Shorts are usually filmed vertically and have a maximum length of 60 seconds.

You might assume that you don’t need to pay any attention to YouTube Shorts if you already have a TikTok account. Depending on your audience, that might be a valid assumption.

That said, TikTok is popular among younger people, whereas YouTube’s audience has a more wide-ranging age demographic. Thus, creating and posting YouTube Shorts may be a smart way to engage your audience. You simply need to make sure you’re posting the type of content that yields high levels of engagement on YouTube.

YouTube Shorts: Video Ideas You Need to Know About in 2025

Not every idea here may be perfect for every business. You need to consider the nature of your company and your audience when deciding what types of videos to post. That said, examples of video content that can grow your audience via YouTube Shorts are:

Before and After Videos

Video content has long been helpful as a means of demonstrating to customers why particular products may offer them value. This is often the case when a product must be seen in action for someone to understand why it’s worth their money. A video can explain how a product works much more effectively than text alone.

In addition, video content is often ideal for showing the before and after effects of using certain types of products like cleaning tools. Because before and after videos don’t need to necessarily be as long as thorough product demonstration videos, this is a format you might consider for YouTube Shorts.

Short Tutorials

This idea is similar to the one above. If you offer a product that has many potential features, it may be difficult to cover all those features in a single short tutorial. A longer tutorial video may be necessary to demonstrate all the features a given product offers.

However, short-form video may allow you to release mini-tutorials in which you address several of the smaller ways customers may use certain products. Even customers who already own these products may find these videos useful if they weren’t aware of all a product’s capabilities.

Testimonials

You don’t necessarily have to be the one generating all the content for your YouTube Shorts campaigns. You could also ask users to generate content for you. If you ask users to submit this content directly to you, making sure that they agree to let you use it according to your goals, you could save a lot of time and money on the content creation process.

A simple example of this is asking customers to share quick reviews or testimonials in the form of short videos. Sharing these reviews as YouTube Shorts can help you establish the social proof necessary to express to other potential customers why they should spend their money on your products and services.

Trending Commentary

No type of content is perfect for all purposes. It’s true that video content yields high levels of engagement because it’s dynamic in a way that other forms of content aren’t. However, creating professional-quality video does require a certain time and money investment (although creating pro-quality video content may be easier and more affordable if you use the right online video maker, such as Powtoon).

This limitation can sometimes affect the types of topics you might address in a video. For example, maybe your business sells sporting goods. If so, it might make sense for your online content to comment on trending stories related to the world of sports.

Up until recently, you may have been able to comment on these types of trending stories through social media posts and other types of content that don’t take very long to generate. YouTube Shorts allow you to quickly create videos that briefly touch on topics that may be relevant to your business and audience.

Because these types of videos are short by nature and tend to be informal, audiences may not expect the same production values as they do from your other video content. Thus, YouTube Shorts lets you get away with quickly filming a video in which you leverage a trending story to promote your business while naturally and organically participating in a conversation that may be ongoing among your audience.

Events

You may host branded events for customers to participate in in person. For instance, you might organize a social event highlighting how customers could use your products while entertaining at home. You could demonstrate these products during the event, giving attendees a clear sense of how they would use them.

Obviously, not all your customers will be able to attend such events. However, showcasing highlights from these events through YouTube Shorts is a simple but effective way to nevertheless let audience members who can’t participate in person at least get a glimpse of the types of events your company organizes. This can help spread brand awareness and may entice customers to attend other events in the future.

Experimentation is Ideal With YouTube Shorts

YouTube Shorts offer many benefits to a social media marketer. One is the freedom to experiment. When creating some types of social media videos, you might not have the time or funds necessary to play around and test out new ideas.

With YouTube shorts, you have more flexibility. Take advantage of that flexibility by experimenting with not only the content ideas here, but any that occur to you. The more you experiment, the more you’ll understand what does and doesn’t work.

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!