We’re used to new companies springing up to disrupt old industries. But sometimes the most familiar brands are doing unfamiliar work right under our noses. Did you know that Johnson & Johnson…
We’re not totally sure where it started or how it came to be, but somehow, marketers everywhere are plagued by this idea that content marketing is blogging. The truth is, there’s more…
When marketers work for giants like Nike, Walmart, or Apple — finding ways to amplify brand awareness is the least of their worries. Heck, those guys could make a video commercial full…
Is your brand on YouTube? If your answer is “Yeah… of course,” that’s great! You’re among the many who understand the value of tapping into YouTube’s ridiculously large audience (not all of…
Marketers want to hook their viewers! Simple right? But unfortunately for many marketers and ad creators, they can’t seem to get enough people to stick around to see their videos’ CTAs —…
It’s not every day that you get to announce something this… BIG! Powtoon has acquired Showbox!!!! What’s a Showbox? Showbox is a cloud-based video creation software, built around awesome technology they developed…
Video marketing is huge right now, especially for CRO (Conversion Rate Optimization). It’s been a thing for a while, but lately, it has really taken off — 81% of businesses are using…
