How to Optimize Social Media Videos for Engagement

Social media videos should play a significant role in your marketing strategy.  According to research, online video content yields a higher rate of engagement than other forms of content. It’s also been…

Different Animation Styles To Know

Animation has become a central part of our culture, from creating some of the most loved and adored movies of all time to being used in marketing strategies all the way to…

A Guide to Script Writing for Animated Videos

Animation may have existed for quite some time now, but thanks to tools like Powtoon’s animation maker, it’s now easier than ever for both individuals and organizations to animate their own video content,…

The Evolution and History of Animation

Animation has a rich and fascinating history, stretching back more than a century to the early days of film. From the first hand-drawn animations to the latest computer-generated imagery (CGI), animation styles…

Animated Videos vs. Live-Action Videos

If you’re a marketer in the digital age, odds are you know that video content should play an important role in your strategy. Research confirms that approximately 91% of businesses across a range of…

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