How to Repurpose Video Content for Multiple Channels

Regardless of your business’ niche, repurposing video content or any sort of marketing content should be part of your everyday marketing strategy. You might already understand the importance of incorporating video content into your Content Marketing efforts. Perhaps you fear…

How A/B Testing Can Improve Your Videos

AB testing, or split testing, is an effective way to optimize video marketing. By creating two versions of your video and testing them against each other, you can determine which one resonates more with viewers and drives better results. A/B…

Instagram Story Ideas for Small Businesses

With approximately 2.3 billion active monthly users, Instagram is among the most popular social media platforms. Businesses across numerous industries have taken advantage of this popularity to reach their audiences on a consistent basis. One way they’ve done so is through…

Best CTAs For Your Videos and How to Write One

Video marketing is a powerful tool for driving conversions and engagement on your website or social media. Adding an effective Call To Action (CTA) to the end of your video can help ensure that users are actively engaging with the content you’ve…

Why is Video Marketing So Effective?

It doesn’t matter what your industry is—it’s clear that video should play an important role in your marketing strategy. Research confirms that video content drives more audience engagement than many other types of content. By producing and releasing strong videos through your…

Video Marketing Mistakes to Avoid

Regardless of what types of products you sell or what types of services you offer, a strong video marketing strategy can likely play a major role in your brand’s success in the digital age. However, it’s important to understand that not all…

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