If you run a small business, the odds are good you don’t have a large workforce. That means you don’t always have the option of delegating key tasks to other employees. This can prevent you from growing your business as…
Category:Video Marketing
Everything you need to know about Video marketing for your business
Research shows that video content drives more engagement on social media than other forms of content. If you’re a marketer, generating social media video content should be among your top priorities. You should also focus on taking advantage of new…
Maintaining an active social media presence can be an effective way to boost customer engagement while also potentially reaching new customers. However, when posting content on social media, it’s important to remember that your followers are probably bombarded with plenty…
The verdict is in: video needs to be a component of your social media strategy if you’re a marketer. According to surveys, the odds are good your competitors are already using video to promote their brands on social media. This…
If you’re a marketer in 2023, you need to leverage video content. You also need to leverage social media. Perhaps more importantly, you need to leverage both together. Sharing video content across social media platforms can help you make smart…
Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
