Titles. Six letters. Two vowels. And a whole lot of judgement. No matter if we’re talking about a title for a book, a job position, or your next big video, crafting an effective title can be tricky. The thing about…
Category:Marketing
Get tips on the best ways to leverage video to spread your message, make sales, and build brand awareness!
Marketing a brand in an age when YouTube exists pretty much requires being smart enough to take advantage of one of the most massively popular platforms the internet (or the world!) has ever seen. Statistics indicate the YouTube app alone…
It’s safe to say that most B2B companies want to run successful video marketing campaigns. And the most successful companies tell stories in B2B video marketing. Why? Because stories tug on people’s heartstrings, encourage people to move or act, and…
Digital advertising technology has significantly advanced in recent years, enabling marketers to create, test, and optimize hundreds of personalized ads faster and easier than ever before. With many tools available today — from Google Dynamic Search Ads and Facebook Automated…
It’s time marketers left boring B2B marketing jargon behind. Dropping buzzwords and catchphrases might be fine to sprinkle at meetings, but I promise no audience wants to hear a peep about them. What they really want to watch is story-driven…
For some marketers, creating a video can be a taxing experience. While some savvy marketers have found an easy way to make videos fast, all marketers know they need to create content for multiple channels. It’s their only hope of…
Oh, LinkedIn. The professional social network that once was mostly comprised of office photos, job postings, and shared articles is now a place where people can get millions of views with the strongest media of them all: Video. And it’s…
