3 Major AI Trends That Will Dominate 2025

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The general attitude towards artificial intelligence has shifted significantly in a relatively short span of time. Up until fairly recently, most of the general public could be forgiven for assuming that AI was nothing more than a science fiction technology. That’s no longer the case. It’s become very clear that AI is a real innovation with the power to transform virtually all industries.

Because this technology is so new, its total potential has yet to be reckoned with. In the meantime, business owners across all industries should pay attention to AI trends. Being aware of these trends can help a business owner better determine how they may use AI to achieve their goals.

AI Trends You Need to Know in 2025

The specific way you use AI may depend on the specific nature of your business. That said, the following trends should give you some ideas regarding how others may already be leveraging this innovation.

AI for Content Creation

There are absolutely limitations to using AI for content creation. For example, it’s been shown that a lot of AI-generated content contains false information and general errors. Sometimes, this is because an AI program or tool generates false information entirely. In other instances, it can occur if an AI tool bases the information it provides on information that’s out of date.

That’s just one limitation of using AI to generate content. You must also ensure that any AI-generated content you share with employees or customers represents your brand. It may be necessary to tweak and modify AI-generated content to ensure it accurately represents your company. That being said, those who take the time to experiment with these tools have learned that, as is the case with any piece of technology, once you thoroughly understand the capabilities and potential weaknesses of AI content generation tools, you can take advantage of them effectively.

AI for Creating Videos

It’s worth noting that AI content generation also isn’t limited to generating blogs and social media posts anymore. Yes, it’s still possible to use AI to generate text-based content, but it’s becoming increasingly common to generate video content with AI. With an AI script generator, you can write the first draft for a script much more easily and affordably than you otherwise could.

With an AI video generator, you could generate large quantities of actual content for a video. You could even use an AI voiceover tool to quickly add a voiceover to a video that sounds exactly as you imagine it in your head.

Video content has grown increasingly popular online over the years. This trend shows no sign of slowing. It’s natural that AI trends would also reflect this development.

More Use of AI Among Small Business Owners

Many don’t realize that AI technology has been in use for longer than they might think. It’s true that this is still essentially a new technology. However, it has applications that have been relatively common in certain industries for some years now. For example, when you use a streaming service or browse an online store you visit frequently, you may receive personalized suggestions.

Companies often use AI tools to review and analyze customer data. Reviewing and analyzing customer data efficiently with AI can allow a business to offer personalized suggestions. That said, up until recently, businesses using AI have primarily been large corporations. That’s changing. AI tools are growing more affordable and accessible. Thus, they’re becoming more popular among small business owners.

This makes sense. Small business owners stand to gain from working with AI perhaps to an even greater degree than larger corporations. After all, small business owners tend to have small budgets. Using AI can help them save money by automating tasks and eliminating the need to hire human workers to complete certain tasks. In fact, surveys indicate that 93% of small business owners already feel that AI tools offer solutions that can help them reduce expenses in the future.

Realistic Expectations

Anyone who has paid even minor attention to AI trends in the last couple of years knows that the response to tools like ChatGPT has certainly been vocal. While some have opposed these tools, others have been impressed by their apparent potential—emphasis on the word “apparent.” Although this is true of virtually any software or tech product, in the case of AI, it’s taken us some time to thoroughly understand the pros and cons of these tools.

For example, some content marketers have found that using AI to generate all their content isn’t feasible. What they have found is that using AI to develop ideas, generate first drafts, and generate some smaller pieces of content entirely is often the most effective way to apply these innovations. That’s just one example.

The main point to understand is that, up until recently, some business owners and professionals experimenting with AI may have set unrealistic expectations about what these tools can do. Now that we have some more familiarity with them, we may see businesses using them in more strategic ways based on an actual appreciation of what they can and can’t do.

AI Trends Are Always Changing and Developing

Don’t forget this critical point! These AI trends may be among the most significant of this year. They do not represent all the ways in which the AI revolution will transform not only our businesses, but our lives.

Don’t treat AI like a novelty or fad. Give it the attention it deserves. By monitoring AI trends and new developments, you’ll better appreciate how to leverage AI in the years to come.

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!