5 Advantages of Using AI for Content Creation

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Generating various types of content needs to be a priority for any business owner in the digital age. As Bill Gates famously predicted back in the 90s, Content is King. Through content, you can market your products and services to customers in a way that provides them with actual value instead of coming across as excessively salesy.

Surveys indicate that today’s consumers vastly prefer it when brands offer useful content instead of simply marketing their products in clearly promotional ways. However, generating the various types of content that may play critical roles in your marketing campaigns can be time-consuming and costly. One way you can reduce costs is to embrace the power of artificial intelligence for content creation.

Using AI for Content Creation: Benefits to Be Aware Of

The specific ways in which your business can benefit from using AI for content creation purposes may depend at least in part on the nature of your business. However, the following are a few general advantages of using AI for content creation that may apply across a range of businesses and niches:

Saving Money

Again minimizing the investment you need to make to generate content is among the top benefits of using AI for content creation. This is particularly worth keeping in mind if you’re a small business owner.

For instance, as a small business owner, you may have limited time to consistently generate new ideas for social media posts. On the other hand, because you’re a small business owner, your budget may be tight. You may not be able to justify hiring someone to generate this type of content for you right now.

In these circumstances, you could use AI to generate content for social media. Doing so costs much less than hiring someone and allows you to generate social media content in a fraction of the time it would normally take to generate it.

Getting Content Ideas

The content that you generate using AI tools doesn’t always need to represent the finished form of that content. Although AI tools can generate content relatively quickly, the content they generate might have some limitations.

For example, if you’re using AI tools to generate fact-based content, some of the facts that an AI provides may not be accurate. You might just have to conduct some extra research and make some modifications to AI-generated content before publishing it. Similarly, an AI may have difficulty mastering your brand’s voice right away.

None of this is meant to suggest that using AI for content creation requires settling for lower quality content. It simply means that you may need to edit AI content first before showing it to an audience. However, it’s clear that AI can at least help you generate new ideas for content.

Repurposing Old Content

Offering content in a variety of formats is smart for several reasons. For example, research shows that audiences respond positively to video content online. However, audiences can’t always consume videos.

As such, perhaps a piece of content can take the form of a video, a podcast, a blog, and even an infographic. Offering content in multiple formats allows you to cast a much wider net than you could if you only offered a single piece of content in a single format.

AI can help you repurpose content much more efficiently than you otherwise could. You could use a generative AI tool like ChatGPT to transform a blog into a script for a video. You could even use AI video production and editing tools to create at least some of the video content with ease.

Those are just two examples. Review all your old content and determine what pieces deserve to be presented in new formats. Explore and experiment with AI tools to find out how you can use them to achieve this critical goal.

Translating Content

It may be necessary to offer your content in multiple languages as your business grows. Similar to using AI to repurpose old content, you could also use AI for basic translation services.

You may need to do some significant editing to ensure a piece of content that you’ve translated into another language using AI is accurate. That said, this is another example of using AI to generate content with a degree of speed that you would never be able to achieve without leveraging this innovative tool. Using AI in this capacity can also make your content more accessible for certain audiences.

Personalizing Content

Surveys reveal that today’s consumers prefer it when brands offer personalized experiences and personalized marketing content. To offer a personalized experience or personalized content, it’s necessary to analyze and review large swaths of customer information.

In the past, analyzing this data was a very time-consuming process. Thankfully, AI can analyze and review customer data virtually non-stop. You may need to glean insights from this data yourself to determine how you will use it to boost personalization in your content marketing efforts. Still, using AI allows you to work much more efficiently than you otherwise could while accommodating customer preferences.

AI for Content Creation: Just Experiment!

There’s certainly no harm in experimenting with AI tools for content creation. Even if you are skeptical about the value they offer, experimenting with them gives you an opportunity to discover uses you might not have considered. The more you learn about these tools, the more you’ll understand the potential value they offer.

It’s also worth noting that your competitors may already be using these tools. You could be at a disadvantage if you don’t follow suit. Keep up with the competition by testing AI throughout all stages of your content creation process.

Bonus Tip: Use Powtoon Imagine to Generate Video Content With AI

Powtoon is an online video maker allowing users with limited video production experience (and even small video production budgets) to generate professional-quality videos that impress their audiences. Now, Powtoon Imagine offers a range of AI-powered video content creation features. Learn more about all Powtoon can do for your business by signing up for free today!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!