How Your Social Media Posts Can Benefit From AI

Read Time: 4 minutes

Social media marketing is essential for virtually any business in the digital age. With social media, you can engage with your audience in a more interactive way than you can through traditional forms of marketing.

However, generating social media content and tracking its performance can be very time-consuming. Because time is money, particularly if you’re a small business owner, generating social media content can also be somewhat costly. That doesn’t mean it has to be. By using social media AI tools, you can achieve many social media marketing goals much more quickly than you otherwise might.

How Social Media AI Tools Can Improve Your Social Media Marketing Efforts

One of the best ways to take advantage of AI for social media marketing is to determine what types of social media marketing goals you need the most help achieving. By doing that, you can determine which AI tools will best serve your needs. Consider the following examples:

AI Social Media Post Generator: ChatGPT

ChatGPT has essentially emerged as a digital assistant with the capacity to be very helpful if you know how to use it right. In this context, you could use this tool to generate social media posts by asking it to generate posts based on certain parameters. For example, if yours is a sports apparel company offering a holiday sale, you could ask ChatGPT to create social media posts that serve this purpose and align with the nature of your company.

You’ll have to experiment to find out the most effective ways to use ChatGPT in this capacity. Experimentation is critical with all AI tools. That said, most find that it helps to be as specific as possible when prompting ChatGPT to generate any type of content. The more information you can provide the tool about your brand and your overall identity, the more likely it is that the tool will generate content that aligns with your brand.

In addition, when using an AI social media post generator or any other type of generative AI tool, the content that it generates may not be the final form of the content when you use it. These types of tools are often quite effective for generating rough drafts or ideas for content. You may need to tweak the posts that you create with AI. However, using AI in this capacity will help you save time that you might otherwise have spent laboring over the process of creating social media content from scratch.

AI for General Social Media Management: Sprout Social

Sprout Social is a general social media management tool that allows users to leverage AI for a variety of purposes. For example, when planning and refining social media marketing campaigns, it’s often very important to review customer and user data. The insights you discover through data analysis can help you identify what types of social media strategies are most effective and what types of strategies have minimal impact or even have a negative impact.

Sprout Social uses AI to help you gather and analyze the relevant data more quickly. By learning your workflows, this AI tool can also automate a range of small but significant social media marketing tasks. By saving you time, the tool allows you to focus on other important business priorities without sacrificing the quality of your social media marketing campaigns.

AI for Social Media Brand Awareness: Brand 24

One of the many reasons that social media marketing is so valuable and effective is the fact that social media gives audiences and customers the chance to market brands naturally. If your customers are naturally discussing and posting content relevant to your brand on social media, you’ll enjoy what essentially amounts to free marketing. Thus, spreading organic brand awareness throughout one’s social platforms may be a social media marketer’s goal.

Brand 24 helps you achieve this goal by providing AI-powered insights regarding levels of brand engagement and awareness across multiple platforms. If you notice that brand awareness or engagement seems to increase or decrease at certain times, you can review whether your social media strategies during those times account for those changes. Reviewing your social media marketing performance in this capacity helps you plan more effective future campaigns.

AI for Planning and Managing Social Media Campaigns Across a Variety of Platforms: Vista Social

One of the challenges of social media marketing is the fact that it isn’t necessarily one discipline. Every social media platform is unique. Thus, attempting to manage your campaigns across numerous platforms can be uniquely difficult. Vista Social applies AI to help you organize the various bits of relevant information about your campaigns across all the platforms on which you’re active. It can help you ensure a consistent social media marketing campaign that allows you to sustain engagement among users.

Like many social media AI tools, Vista Social also includes “listening” features. This means it will let you pay attention to conversations about your brand on social media to help you determine what does and doesn’t work.

Social Media AI is Just Beginning

Using AI to generate social media content and manage a social media campaign may seem new to you. However, it’s likely this trend will grow in popularity as more and more business owners discover how social media AI can help them save time and money. Give yourself a competitive edge by embracing the AI revolution sooner rather than later.

Again, it’s also vital to experiment with these tools! The more you play around with them, the more you’ll appreciate the value they can offer.

Use Powtoon to Generate Video Content for Social Media

Powtoon has already cultivated a reputation for helping users of all experience levels create professional-quality video content to represent their brands. Now, thanks to Powtoon Imagine, you can use AI to create video content for social media campaigns, general marketing campaigns, and even internal use. Learn more about what Powtoon can do for you by signing up for free today!

Bio
Latest Posts

Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!