Small Business Owner? Here’s How AI Can Save You Money

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Artificial intelligence is no longer just a technology from science fiction movies. In recent years, it’s become clear that artificial intelligence has a wide range of applications across numerous industries.

It’s also worth noting that large corporations are by no means the only ones who stand to benefit from this innovation. If you’re a small business owner, AI offers you many potential advantages of which you should be aware.

For example, AI can help you save money. According to a Forbes article, 93% of small business owners believe AI tools offer them solutions that can save their businesses a lot of money.

As you know, when running a small business, you need to reduce costs whenever you can without sacrificing the quality of services you offer to your customers. AI tools for small businesses can help you achieve this goal.

Popular AI Tools for Business: How They Can Help a Small Business Owner Save Money

The following are among the more popular AI tools for small business owners currently available. Although this overview touches on ways you may use them to save money, the specific ways you use these tools may depend on the nature of your business.

ChatGPT, Anyword, Jasper

It’s important to consider your values and ethics when using AI tools for business. You don’t want to use a tool that may replace someone’s job while not doing it as effectively as a human could. However, embracing this attitude with too much zeal could prevent you from taking advantage of tools that may benefit your business.

For example, these tools are useful for generating written content, such as social media posts, ad copy, blog content, and more. You may not be able to afford to hire a writer to generate this content for you. In addition, you might not be confident enough in your own writing skills to take on the task yourself.

Instead, you could use these AI tools to at least generate basic ideas for content. You can then either tweak those ideas yourself or hire someone to edit and expand upon them for you. While this may cost some money, it will cost less than it would to hire someone to generate all this content from scratch.

Iterable

Small business owners should understand that AI isn’t just a novelty that is likely to pass like a trend. AI has already established certain customer expectations that all business owners may need to fulfill in the near future.

For example, studies and surveys consistently indicate that today’s consumers prefer businesses to offer them personalized experiences. One way businesses satisfy this need is by using AI to review customer data and tailor marketing content and similar content accordingly. Iterable is an AI tool that could help a small business achieve this goal across a range of platforms.

Without AI, you would have to review relevant customer data yourself, or you would have to hire someone to handle this task for you. You would then have to leverage the insights from your data analysis and apply them in a way that boosts personalization for customers. This could be a very time-consuming and costly process. AI makes it much faster and much more affordable.

Apollo.io

AI’s capacity for data analysis can help businesses grow in numerous ways. For example, finding leads and potential customers and guiding them through a sales pipeline is often one of the most demanding tasks any business owner must tackle. With this Apollo.io, handling this task is much easier thanks to AI-powered data analysis.

Descript

Video content should play a significant role in your marketing strategy regardless of the size of your business or your industry. Video content has been shown to achieve higher levels of engagement online than many other types of content.

By offering quality video content to your customers, you can capture their attention in a competitive landscape. On top of that, video content can serve many internal purposes, such as onboarding new employees.

As this overview has made clear, one of the ways AI tools for business help small business owners save money is by saving them time. This AI tool uses artificial intelligence to simplify many video editing tasks. Thus, efficient video content creation becomes much more achievable thanks to AI.

AutoPod

A podcast is another form of content that may help you boost engagement among your target audience. Although video content may be more dynamic, a podcast is a form of content you can share with customers in circumstances when they may be unable to watch a video, such as when they’re driving or working out. Like the above example, this AI tool uses artificial intelligence to speed up the process of podcast editing.

Lavender

Email marketing is still one of the most effective ways for a business to sustain engagement among its audience and customer base. Lavender is an AI tool you may use if you have trouble drafting compelling marketing emails.

With Lavender, drafting and refining marketing emails for your business takes a fraction of the time it may otherwise take, also saving you the money that you might otherwise spend on hiring someone to help with this task.

The Importance of Experimentation When Using AI Tools for Business

AI is a unique technology. To some degree, its limits are the imaginations of those using it. As you experiment with these AI tools, you will likely find more ways in which they help your small business save money. These are just a few ideas to help you get started!

Bonus Tip: Use Powtoon to Create Video Content

Powtoon can help you generate video content easily and affordably, even if you don’t have significant video production experience. Thanks to Powtoon Imagine, you can now leverage AI to generate content. For example, Powtoon Imagine helps you transform educational content into videos with speed and precision. Sign up for Powtoon for free today to learn more about what this solution has to offer!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!