Crafting Compelling Business Proposals: 5 Effective Strategies With Powtoon

Read Time: 4 minutes

A business proposal is an extremely important piece of content or document. With a strong business proposal, you can convince potential clients to sign up for a service or place an order for your products. A quality business proposal can also attract investors and partners.

Even if your products and services can genuinely deliver value, if your business proposal is lacking, your audience might not fully appreciate why your offerings are worth their money. Luckily, Powtoon offers features and tools that allow you to easily optimize the quality of your business proposal.

To make the right impression on your audience (while using Powtoon to create a business proposal that serves its intended purpose), keep the following tips in mind:

Understand Your Audience

Before you begin working on your business proposal, you need to know your audience. Ways you can better understand your audience include:

Conduct general industry research
Within a subset of your audience, identify who the major decision-makers are
Review data from existing and past customers to identify traits members of your audience share
Familiarize yourself with the jargon and overall language of your audience
Most importantly, identify the needs of your audience and how you can serve them

Be aware that you may not have one single target audience. Depending on the nature of your business, odds are there are multiple audiences you might cater to.

Your chances of making the right impression on each audience will be much greater if you tailor your business proposals to individual audiences instead of sharing the same business proposal with everyone. Powtoon makes doing so easy with customizable templates. These templates don’t merely allow you to craft a visually-compelling proposal—they also allow you to modify and edit them with ease, helping you adjust your approach for different audiences.

Visual Storytelling

Your goal when submitting a business proposal to a potential client or partner is to essentially persuade them to buy your products, pay for your services, invest in your business, or otherwise work together with you towards mutually-beneficial goals.

Achieving such goals requires being persuasive. According to some business experts, being persuasive is much easier when you tell a story.

Your business proposal absolutely should include the types of practical facts and figures that speak to your business’ measurable value. However, by also adding an element of storytelling, you may connect with your audience on a deeper emotional level.

You could take this approach a step further by incorporating visual storytelling. With Powtoon’s video maker and presentation maker tools, you can easily add multimedia elements such as video clips, animations, motion graphics, and more.

These elements, when used in the service of telling a story, result in a more dynamic business proposal presentation. The more dynamic a presentation is, the more engaged the audience members will be.

For example, maybe you wish to demonstrate to potential customers how your services can solve a common problem for them. Instead of simply making your points in the form of a bullet list, you can play a short animated film depicting a character who represents your audience struggling with the relevant problem. Over the course of the short cartoon, you can show how this character overcomes the problem with the help of your business.

You’d still be making the same points you would make if your business proposal was merely a general description of the benefits you can offer. You’re simply making these points in a more interesting way.

Communicate Your Value Proposition

This may be the most critical purpose of a business proposal: explaining in clear terms to a potential client or partner how your offerings can yield significant value for them.

Again, storytelling helps you “hack” an audience’s emotions. When communicating your value proposition, you need to focus on their brains, sharing data points, graphs, and other such objective material to illustrate to your audience how you can provide a strong return on investment.

That doesn’t mean this element of a business proposal needs to be boring or dry. Whether you’re using Powtoon to create a live-action video, animated video, slideshow, or all three, with Powtoon’s various text and design features, you can draw attention to key points in your business proposal in a way that captures the attention of audience members.

These features can also help you establish your brand. With custom fonts and colors, you may express your business’ branded identity, potentially fostering brand loyalty from the start.

Emphasize Benefits and Solutions

To some extent, you need to address your audience’s pain points when drafting a business proposal. Identifying the problem you can solve for your audience is key to showing why they should partner with you or buy your products/services.

However, it’s best to emphasize the positive, focusing most of your energy on highlighting the solutions and advantages your business offers.

You want to ensure your audience associates your brand with positive emotions by the time you’re done sharing your business proposal with them. Powtoon can help in this capacity by allowing you to customize colors, animated characters, logos, and more, ensuring the visual content of your proposal serves to trigger optimistic feelings. Additionally, Powtoon lets you easily add music and other such audio elements, enhancing the positive emotional content of your proposal.

Call-to-Action and Follow-Up

You don’t want your audience to receive your business proposal passively. When your presentation is through, you want audience members to take some sort of desired action, such as signing up for a service, buying a product, etc.

Your business proposal needs a strong call to action that captures the attention of audience members. Once more, thanks to custom text features, animation tools, and other such features, Powtoon helps you design a CTA that genuinely stands out.

Powtoon Boosts Your Business Proposals and Fuels Your Success

Creating a strong business proposal doesn’t need to be a challenging task. With Powtoon, creating effective business videos and slideshows is easy and affordable. Learn more about what Powtoon can do for your business by signing up today!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!