5 Types of Videos You Can Create Using Powtoon Imagine

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Video content can serve many purposes for businesses of all sizes. You may already understand that video content can be particularly helpful for marketing purposes. Research shows that video content captures an audience’s attention and keeps it longer than other types of content. However, it’s also worth noting that video content can serve many internal purposes, from onboarding new employees to explaining how to complete various tasks.

You may appreciate the value of generating these types of videos for your business. However, you may be reluctant to actually do so for a very simple reason: You feel you lack the time (and, perhaps, experience!) necessary to create these videos on your own. You might also feel that there isn’t enough money in your budget to hire someone to create video content for you. Luckily, artificial intelligence offers a solution.

Powtoon Imagine is a full suite of AI tools designed to serve the needs of busy marketers and professionals like yourself. This AI text to video tool can simplify the process of creating all types of video content for your business.

What You Need to Know About Powtoon’s AI Video Generator

Powtoon’s Imagine is essentially an AI video generator from text. By providing text descriptions of what you want to achieve with a video, you can prompt the tool to generate the first draft of a video. You may then edit it according to your needs.

Powtoon’s AI video generator offers an AI script writer, AI video production assistant, and an AI voiceover feature. The features you use may depend on your specific needs. It’s best to experiment with all of them to find out what they can do for you!

Types of videos you can make with Powtoon Imagine include:

Video Ads

Video ads are effective for several reasons. Again, the dynamic quality of video content is more eye-catching than your text alone. It’s also more eye-catching than still images because moving images tell our brains we need to pay attention to them. On top of that, videos can combine sound and visuals to enhance their overall effectiveness.

When creating video ads with AI, focus on providing as much information about your brand as possible. You should also set aside some time to make necessary edits. Although an AI tool can understand your brand and create video content accordingly, you may want to refine it before publishing it. Nevertheless, a text-to-video AI tool can help you generate ads and ideas for future ad content much more quickly than you otherwise could.

Training Videos

Training employees consistently is very important as your business grows. It can also be difficult to achieve without video content. Consider this example. You hire a new round of employees one year and train them directly yourself. The next year, you hire more employees, but you allow other team members to handle training. It’s absolutely possible that your other team members will train your employees effectively and correctly.

The problem is, there’s no guarantee. That’s why video content is so helpful for training purposes. A training video is the same no matter who uses it or when they view it. Thus, training videos should play critical roles in onboarding and employee development processes. Even if actual human workers direct training sessions, they can use video to communicate important ideas.

Try creating training videos with AI. Doing so may save you a lot of time that you can devote to more productive tasks. As always, it’s simply important to review the finished content and ensure there are no inaccuracies or errors.

Explainer Videos

Surviving as a business owner is simple. All you have to do is consistently convince potential customers that your products and services are worth their money. Yes, that’s technically simple. That doesn’t mean it’s easy. Finding ways to attract customers in a competitive landscape can be a significant task. That’s one of the reasons explainer videos have grown relatively popular among all types of brands in the digital age.

An explainer video, as the name implies, allows you to explain the nature of your product and services. Doing so is a natural way to highlight their benefits. An AI video generator can help you create this type of video efficiently.

Company Announcements

AI is a sophisticated technology that keeps growing and evolving. In the near future, it might not be uncommon to use AI to create long-form videos or even full documentaries. Right now, it’s often best to use AI to create smaller pieces of video content.

For example, you may occasionally release videos to customers, employees, or both announcing news about the company they may find relevant. Using AI to create these videos allows you to provide more frequent updates because you will be able to generate video content much more quickly.

Hiring Videos

One of the simplest but most effective ways to get potential candidates excited about the idea of working for your company is to highlight your company culture with hiring videos. A video can provide basic information about open positions while representing your brand. In doing so, it can arouse the enthusiasm of ambitious job seekers.

However, because job openings can arise sporadically, you might not have devoted much time or resources to developing hiring videos in the past. That could change if you’re able to use an AI video generator to create these types of videos with ease.

The Importance of Experimenting When Using an AI Video Generator

AI tools are unique when compared to other types of software. With many digital tools, their potential capabilities are clearly limited. You know exactly what they can and can’t do.

AI is different. Although it can’t think for itself yet, it can surprise its users (and, in some cases, even its creators!) with new and unexpected solutions to various issues. That’s why it’s so important to experiment with Powtoon Imagine. Doing so will help you better understand the potential value this tool can offer you. Get started by booking a demo today!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!