3 Ways AI Tools Can Help You Create An Animated Video

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If you’re a content marketer or business owner, generating animated videos may be something you’re considering. Perhaps you already know that video content, in general, has shown itself to be more engaging than other types of content online. With video content, you can capture the attention of potential customers more effectively than you might without a video marketing strategy. Animated video content can be particularly valuable in certain circumstances.

For instance, with animated content, you can create characters that reflect your brand instead of trying to find the right actors for roles. You can also insert these characters into virtually any setting you choose. That might not be an option with live-action video where factors such as your budget can influence your creative decisions.

In addition, generating animated video content may be much easier and more affordable than you think. With AI animation tools, you can automatically generate content based on your ideas.

How to Use an AI Animator to Create Impressive Videos

Powtoon is an online video maker designed for both amateurs and professionals. Powtoon Imagine is an AI-powered tool offering a full suite of features for animators who want to create stunning content quickly with artificial intelligence. Specific tools that might appeal to you include:

AI Script Writer

You need a proper script before creating an animated video. Creating one with artificial intelligence may be easier than drafting a script yourself. With this AI animator tool, you can describe your ideas and generate a draft for a script much more efficiently than you would if you were to stick to traditional scripting methods.

This highlights an important point. Yes, companies of all sizes can benefit from working with AI animator tools.

That said, animation AI software may be particularly valuable to small business owners. Because a small business owner doesn’t have much time to write a script themselves, nor may they have money in their budget to justify hiring a writer, using an AI script writer is an affordable option that doesn’t require them to sacrifice quality.

However, AI is still a developing technology. The script that you generate with an AI screenwriting program may need to be modified and edited so that it properly reflects your brand. Still, modifying a script an AI generated in moments takes much less time than writing a full script and editing multiple drafts of it.

AI Voiceover Tool

Another way in which animation AI tools help users save money is through a voiceover feature. In a work of animation, anyone saying the lines in your script will be doing so in the form of a voiceover, essentially. Although a voiceover generally refers to the narration over a piece of video content, because animation dialogue and voiceovers are recorded separately instead of being recorded live like they might be for other types of videos, voiceover work does technically play a significant role in animated content.

With an AI voiceover tool, you don’t need to hire an actor who sounds exactly as you imagine your characters sounding to record a proper voiceover. AI can create a voice based on your parameters. It can also use your own voice or that of someone else to record voiceover content with ease.

AI Video Production Assistant

You might understand that creating animated videos can serve many purposes for your business. For example, educators have found that animated video content is particularly effective at helping students understand otherwise complex or abstract topics. Thus, you might use animated videos to teach your customers how to use your product or to describe the abstract benefits of the services you offer. That’s just one more example of why business owners and content marketers should explore the potential of AI animator tools.

However, you might be reluctant to create animated videos if you have no video production experience. Even with AI, you might not know where to begin. That’s where your AI video production assistant comes in.

Through Powtoon’s AI production Assistant, creating an animated video is as simple as providing the assistant with a description of the type of video you’re trying to generate. The production assistant will then offer you several ideas based on your description. All you have to do is select the idea that appeals to you most, and the production assistant will generate a first draft of an animated video. You may then edit the video according to your needs, insert its content into other videos you produced, or use it as inspiration for your own content. The process only takes a few minutes!

The Benefits of Using AI Animation Tools

Along with the benefits already mentioned here, other advantages of using AI tech to generate animated videos include:

Not having to invest in video production equipment
Being able to create videos that make a small business look like a larger operation
Testing out animated video ideas without feeling you need to publish them because of the time and money that producing such videos usually requires

What’s most important to remember is that AI tools offer value depending on the way people use them. It’s wise to experiment with AI animator tools as much as possible, even when you’re experimenting with a project you doubt is likely to serve any practical business purpose. The more you learn about these tools, the better equipped you’ll be to leverage their full potential.

Explore Powtoon’s Other Video-Making Features

Powtoon uses AI to make the video production experience a breeze. That said, there are many reasons to prefer a more hands-on experience when creating video content. Luckily, Powtoon offers video templates and other resources to ensure the process is as easy as possible, even for someone with very limited experience. Learn more by signing up for free today!

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Hanna Abitbul

Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!